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Bravado style. Bravado style. Bravado style. Bravado style. Bravado style.
Bravado style.

Added: Apr 2011
Bravado style.

Added: Apr 2011
Bravado style.

Added: Apr 2011
Bravado style.

Added: Apr 2011
Bravado style.

Added: Apr 2011

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current news

Medela Acquires Bravado Designs

Bravado Bliss Chai bra.
Bravado Bliss Chai bra.

(Filed Under wholesale Maternity News). Medela Inc. is extending its line with the acquisition of Bravado Designs, the Illinois-based company announced Monday.

Bravado will operate as a subsidiary, and will remain headquartered in Toronto under the leadership of Kathryn From, the current president and C.E.O. No staff changes have been announced at this time. According to Rachel Mennell, director of marketing communications and service for Medela, with this acquisition the company will employ approximately 1,000 people globally.

Mennell reported that this acquisition allows Medela to provide its customers with more variety. “We have always sold a small selection of nursing intimate apparel, such as panties and seamless bras, but we’ve primarily been known for our expertise in breast pumps and breastfeeding accessories,” she said. “Bravado Designs is an expert in the intimate apparel arena, and they have a variety of styles, including very small and very large bra sizes. They are known for their stylish, fun products, while Medela’s have been a bit more traditional. We are so excited to be able to provide a complete breastfeeding solution with the understanding that intimate apparel is such an essential part of a woman’s experience.”

Acquiring Bravado Designs also extends Medela’s price range, as Bravado products wholesale from approximately $15 to $60, while Medela’s run from about $19.99 to $44.99. Bras are now offered in sizes 32 to 44, A through K.

From also reported that the acquisition would improve business for Bravado. “We share the same passion, enthusiasm and belief that every mother should have a wonderful breastfeeding experience however she chooses to define it. We are thrilled to join the Medela family. For Bravado and our customers, business will be even better than usual,” she said in a statement.

more wholesale Maternity News >>

Published 04-06-2011 by Amanda Torres Price

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Medela Acquires Bravado Designs

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