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Activewear from Marika.
Activewear from Marika.

Added: Aug 2011

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current news

Marika Talks 2011 Growth

The Butt Booster by Marika.
The Butt Booster by Marika.

(Filed Under wholesale Activewear News). Marika, a maker of bodyshaping activewear products, anticipates that sales will double by the end of this year, the company reported.

Carrie Henley, executive vice president and general manager of the company, said: “As garment manufacturers we may not be in the business that people first think of when they hear the words ‘technical innovation,’ but we’re a perfect example of precisely what drives sales and growth during a recession.”

According to the company, a major key to its success during the recession was launching Marika Miracles in 2010, which it called a technologically-advanced product that doubles as activewear and shapewear. Miracles utilizes Elasta-tight Dry-Wik fabric, and incorporates patent-pending design and technologies.

The company has followed up on the initial launch for spring 2011 by introducing Marika Magic, a stretch cotton activewear line that provides bodyshaping at a “more affordable price point” than Miracles. While Marika Miracles styles retail on the website for approximately $36 to $48, Magic styles are priced at about $32 to $45.

In retail growth news, Marika has entered into an agreement with Dick’s Sporting Goods to make a private label activewear collection called Shape Tek.

The company will also be hitting home shopping network QVC with a new collection of waist-cinching and stomach flattening tops. According to Marika, QVC’s programming reaches over 98 million U.S. households and more than 180 million homes globally.

more wholesale Activewear News >>

Published 04-11-2011 by Amanda Torres Price

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Marika Talks 2011 Growth

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