(Filed Under wholesale Men's Underwear News). Unico is following up on last year’s futuristic theme, Evolution, with its 2011 design concept, Eternal.
The first two collections under Eternal are Renacer (“Rebirth) for spring/summer, followed by Identidad (“Identity”) for fall/winter, both available in sizes S through XL. “The two seasons will come together to fill 2011 with a new spirit of change and endurance,” said Unico. “Eternal speaks of all things that transcend in time, maintain their value, have no limits and will remain engraved in the mind and soul. Through these ideals we present fresh, innovative, edgy and sumptuous designs.”
With Renacer, the company aimed for “bright, sunny and cheerful cotton print designs like Neurona, sky blues; Micro “rainbow of colors;” Fisico, “funky checkers;” and Coco “splash of art.” The collection’s 70-plus styles include underwear wholesaling from $8 for a thong to $13 for select boxers, and swim briefs priced at $16. Styles will hit stores next month.
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