(Filed Under wholesale Lingerie News). Affinitas relaunched its website, which is wholesale only, in early April with a “more modern and sleek” look.
In addition to aiming for an improved appearance, the company described the new design as more user-friendly, with a navigation toolbar that includes tabs for About Us, Affinitas, Parfait, Packaged Panty, Berry Ball, News and Shop.
Visitors who click on the Shop tab are directed to Online Retailers and brick and mortar stores in their area who carry the Affinitas and Parfait labels. Consumers cannot purchase styles directly through the site.
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