(Filed Under wholesale Lingerie News). Building upon what owner Nicolas Attard called its continued success, OSexy is debuting its first Holiday/Valentine’s Day supplement to its main catalog for 2011/2012.
“Following a very successful [ILS] show this March, we realized we have the capacity to grow even more,” said Attard. “Since holiday and Valentine’s Day are such major events for this industry, we thought launching the catalog would make a huge difference for our customers and also for our growth as a brand.”
The 30-page supplement will feature between 30 and 50 packaged outfits in holiday and Valentine’s-specific color combinations of black/red, black/pink and black/silver retailing for $6.95 to $12.95. Looks will include several babydolls, including new empire waist silhouettes, as well as hanging styles such as corsets, bustiers and a brand new boxed crotchless panty collection. It will ship to customers on August 1, and will launch in addition to OSexy’s main “Big Book” catalog for 2012.
In other news, at this March’s ILS OSexy introduced a store display with purchase of 90 to 120 boxes, which will ship to stores within the next two months. “This is a very eye-catching display,” said Attard. “It includes our logo, name and images, giving consumers a clear feel for the line. We are hoping that it will make a big difference in sales for our customers.”
OSexy is a wholesale lingerie brand whose customers include Yandy.com, Peekay Inc. and Empire Exotics in New York City, to name of few.
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