(Filed Under wholesale Lingerie News). For holiday 2011, Seven ‘til Midnight hopes to encourage consumers to treat themselves with its collection of more than 50 new styles wholesaling for $5 to $18.
“We went all-out with a holiday theme, and really incorporated the idea of giving the gift of yourself for the holidays,” said Vinh Luong, director of sales and marketing. “We also used a variety of fun fabrics, including foil print and sequins. The collection is pin-up inspired, with lots of flirty panties and bedroom costume kits for role-play. We think the holidays are a time to stay in with the one you love and heat up the night when it’s cold outside.”
Key categories consist of gift-wrap panties, bustiers, satin pajamas and skirt sets running in sizes S through XL and 1X/2X through 3X/4X, or One-Size and One-Size-Queen. Holiday colors and themes like red, hot pink and black are seen throughout. The collection will ship for August market.
Seven ‘til Midnight is a wholesale sexy lingerie, costume, sleepwear and shapewear company based in El Monte, Calif.
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