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current news

Underwear Sales Rise Points to Recovery


Victoria’s Secret mesh bikini from the 2011 Sexy Little Bride collection.
Victoria’s Secret mesh bikini from the 2011 Sexy Little Bride collection.

(Filed Under wholesale Lingerie News). According to CNBC.com, underwear sales are stronger than ever, indicating that the economy is on the mend.

The news source published an article last Thursday stating that Hanesbrands, Warnaco, Limited Inc., the parent company of Victoria’s Secret, and Maidenform shares are robust. The article quoted analysts from YCMNET Advisors and Brean Murray Carret saying that rising underwear sales show that the economy is recovering.

Eric Beder, a retail analyst at Brean Murray Carret, told CNBC that underwear remained strong even during the economic slump of 2008.

Michaell Yoshikami, the C.E.O of YCMNET Advisors, reported that consumers who avoided purchases during tough times are now stocking up on underwear.

According to the article, robust sales are most prevalent for affordable and mid-range brands versus the more expensive.


more wholesale Lingerie News >>

Published 04-28-2011 by Amanda Torres Price

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Underwear Sales Rise Points to Recovery


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