(Filed Under wholesale Lingerie News). Gelmart International will launch a re-designed corporate website, www.gelmart.com, on June 1st. The company’s new president, Yossi Nasser, has been aggressively working to reinvent the 60-year-old firm, and the website is one of many recent changes.
In just the past few months Nasser has made personnel changes in the sales, merchandising and design areas. He has changed the company name from Gelmart Industries to Gelmart International and even introduced a new corporate logo and brand mark. Now a new website. According to a company spokesman, “Gelmart wants to convey a new energy” and a feeling of “forward movement. The website will be engaging; user-friendly and interactive. The site will provide information on current projects as well as updates on new initiatives and developments in the company’s pipeline.”
The creative team, QuallsBenson, contributed to the new look of Gelmart, including the design of the new site and the recent branding and marketing initiatives.
“I am very excited and honored to be leading the transformation at Gelmart,” Nasser said. “I have very high confidence in the future success of this company. I am not only motivated as an owner; I am proud to continue the legacy of this family business which has maintained strong family values throughout its history. I have a high level of regard and confidence in the people that work with me. Together, we are taking Gelmart to the next level.”
According to a spokesman, “Priority is being placed on product innovation and merchandising. Gelmart’s mission is to design and develop product that is innovative, solution-oriented, trend-right, and value-driven.”
“The recent name change is indicative of the company’s global presence,” the spokesman continued. “The company established an overseas office in Mainland China earlier this year which functions as a product development and sourcing center. And, Gelmart is now partnering with retailers in key international markets to build upon their strong U.S. business.”
Of course Gelmart is no stranger to the international market: for years the company once maintained a large, vertical production facility in the Philippines.
Nasser expects the company to grow significantly and move in new directions over the next five years, emphasizing, “We never want to lose sight of our roots. But we feel that it is important to evolve and move forward to best service our loyal customers.”
Gelmart is a privately held producer of women’s private label and branded intimate apparel. Gelmart has offices in New York and in Mainland China.
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