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The Softcup Embroidered Minimizer style by Aviana. Aviana
The Softcup Embroidered Minimizer style by Aviana.

Added: May 2011

Added: Jan 2011

current news

Aviana Introduces Softcup Minimizer Bra

The Softcup Embroidered Minimizer style by Aviana.
The Softcup Embroidered Minimizer style by Aviana.

(Filed Under wholesale Plus Size News). Aviana’s newest style, the 2357 Softcup Embroidered Minimizer, offers comfortable, wire-free minimizing support in sizes 36 to 44, DDD to M.

The 2357 Softcup Embroidered Minimizer, available in blush and black, features delicate embroidery, sheer lace and a supportive three-part cup with an interior sling that provides lift, separation and smoothing. A lower center front allows the bra to be worn with V-neck tops. The 2357 retails for $45 to $54, with a wholesale price range of $20 to $25.

The 2357 is a follow-up product to Aviana’s bestselling 2353 Softcup Jacquard, a supportive wireless style for cup sizes up to a K. "We needed something beyond the K cup, and our customers love all the support and comfort without the wire," said Christie Webb, Director of Sales and Marketing for Aviana.

Additionally, Aviana is planning to release a front-closure softcup style to accommodate larger-busted women who have a range of movement issues. "We look forward to developing an offering all our customers in our very special size range will appreciate," Webb said.

Aviana, a full-figured bra wholesaler based in Marietta, Ga., has products available in U.S. specialty lingerie stores, including Linda’s Bra Salon in New York, Next to Me in Ohio, and the Comfort Zone Boutique in Oregon. Aviana garments are also available through online and catalog retailers including HerRoom, Bra Experience and Woman Within.

more wholesale Plus Size News >>

Published 05-26-2011 by Katherine Rautenberg

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Aviana Introduces Softcup Minimizer Bra

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