(Filed Under wholesale Maternity News). As a first-time mother, Uyo Okebie-Eichelberger sought out beautiful maternity and nursing lingerie. However, it seemed like all the attractive maternity lingerie was exorbitantly priced, and all the affordable styles were bland and boring.

Okebie-Eichelberger decided the maternity and nursing lingerie market needed a sexy, stylish boost. Her new brand, You! Lingerie, aims to help women feel and look both confident and beautiful during and after their pregnancies — without breaking the bank.

You! Lingerie’s first collection, Signature YOU!, encompasses seven styles of nursing bras, each with a matching bottom. Signature YOU!’s styles — Ella Rose, Isis Blue, Bella Cerise, Berry Monroe, Amber Plum, Rumi Noir and Azalea Orchid — feature fabrics, patterns, colors and trim chosen with fashionista mothers in mind and include pink, blue, black, purple and leopard print styles accented with soft lace. Each style includes You! Lingerie’s signature hot pink clips, bows and soft cotton lining. Bras are available in 32 to 34, B to F and sizes 36 to 40, C to F. The matching bottoms, which include thong, brief and boyshort styles, are available in sizes S to XL.

The nursing bras have a wholesale price of $17 with a suggested retail price range of $29.99 to $34.99. Panties wholesale for $8 with a recommended retail price range of $14.99 to $15.99. All products ship from You! Lingerie’s U.S. distribution center. Retailers are required to place a $450 opening order, with a $250 reorder minimum.

You! Lingerie is available at maternity boutiques across the U.S., including Be By Baby in Illinois, Me ’n Mommy To Be in Iowa and Baby’s Sweet Beginnings in New York. You! Lingerie is also available at boutiques in Canada, the Bahamas and the Netherlands as well as through the brand’s website.

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Published 06-08-2011 by Katherine Rautenberg