(Filed Under retail Lingerie News). Canada-based lingerie retail chain La Senza is increasing its presence globally with a current focus on Australia. The retailer just launched an Australian e-store and revealed plans to open 100 stores in the country over the next three years.
La Senza’s new Australian site, http://www.lasenza.com.au, allows Australian customers without a nearby La Senza location to shop online without paying exorbitant shipping costs from the U.S. and Canada sites. La Senza is marketing the new site and store openings through Facebook and other social media avenues.
The La Senza brand, established in 1990, is owned by Limited Brands, Inc. in the U.S. and Canada, by Lion Capital in the U.K. and by Specialty Fashion Group in Australia. La Senza has over 700 stores in 48 countries around the world.
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