(Filed Under Retailer News). Temptations Direct, a leading U.K.-based online retailer of adult toys, lingerie, bondage and fetish accessories, has launched a mobile site for its customers.

When people visit Temptations Direct using a mobile device, they are given an option of whether to visit the main site at www.temptationsdirect.co.uk or to go to a scaled-down version at mb.temptations.co.uk. Both sites allow customers to view and order all of Temptation Direct’s 7,000-plus stock items.

"The mobile site was the logical progression for the business and gives customers the opportunity to select the products that they are looking for away from their PC or laptop," said company director Stephen Hackett. "We are seeking to improve the overall customer experience in order to further increase our level of customer satisfaction."

Venus Sales Ltd., DBA Temptations Direct, was established in 2002.

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Published 06-10-2011 by Katherine Rautenberg