(Filed Under retail Lingerie News). Baci Lingerie has begun opening what it says will total “3,000 stores worldwide in the next six years” according to the company. The first was a “mono brand” store which recently opened in Budapest, welcomed by “large crowds of shoppers who have been waiting for months in anticipation of the hottest brand coming to Hungary.”
In addition, Baci Lingerie already has stores planned to open in the next three months in Scandinavia, the United Arab Emirates, the United Kingdom, Spain, Holland, Miami, Germany, Mexico and Lithuania.
The “Baci Lingerie concept of affordable luxury is exactly what the consumer wants in Hungary,” said Tamás Takacs, Baci Lingerie’s exclusive distributor and brand owner for Hungary. “People have really been anxiously waiting for [the] Baci Lingerie store and the people are really excited that we opened.” Takacs added that he will open three additional stores within the next three months and plans to open 60 stores in the next six years.
According to the company, “sales have been beyond expectations as Baci Lingerie is introducing sexy and provocative lingerie at an affordable price. The price range of all products is what is drawing huge attention from consumers as they are flocking to the store. Every second customer, 50 percent, is buying products. Typically this number is around nine percent in the lingerie industry.”
A Baci Lingerie spokesman added that sales at the new store have demonstrated a change in “the retail lingerie demographic as 35-40 percent of men are purchasing lingerie in [the] Baci Lingerie mono brand store as compared to 3-4 percent typically in the lingerie industry. This is due to the amazing photos and artwork that Baci Lingerie is introducing along with the concept of boxed lingerie. Baci Lingerie has created a fantasy world around the brand which has translated into men being more comfortable to enter a lingerie store and buy products.”
Baci Lingerie COO, Robert Rosen, added, “We are tremendously surprised with the amount of men that are entering the store and buying products. I believe that typical lingerie stores are very intimidating and confusing for men to enter and buy products. With our concept beautifully designed packaging men are responding to the easy and convenience of the world Baci Lingerie is creating.”
Rosen invited those around the globe who are interested “in investing in Baci Lingerie mono brand stores in your country please email us at firstname.lastname@example.org and we will provide you information about the concept and put you in contact with our partners in your respective countries.” A promotional video of the store opening can be see at: http://www.baci-lingerie.com/retail-revolution
(This story was originally posted on June 15, 2011 and modified on June 23 to include additional information).
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