(Filed Under wholesale Men's Underwear News). MaleBasics Corp. has paired with Canada-based company Priape Wear to become the exclusive distributor of Priape’s wholesale athletic jocks for U.S. and European markets.
According to MaleBasics co-owner Raul Valencia, the partnership with Priape helps the company benefit from MaleBasics’ extensive manufacturing and design experience. In conjunction with this partnership, Priape has announced an improved redesign of the company’s most popular styles, including the classic jock, classic jock with cock ring, X jock, swim jock and lace-up football jock. These designs, available in sizes S to XXL, come in black and white with some styles also available in red, gray, navy, olive and royal blue. The jocks wholesale for $10 to $12.50 with a suggested retail price range of $20.95 to $24.95.
In addition to working with Priape, MaleBasics continues to explore both the straight and gay men’s markets with their erotic men’s lingerie line. MaleBasics has added new styles and packaging for 2011, including boyshorts, thongs, bodysuits, briefs and jocks in fabrics like floral lace and tulle. These pieces, available in sizes S/M and L/XL, wholesale for $8 to $19.80 with a suggested retail range of $16.99 to $42.
Pieces are shipped from Miami with no minimum order for retailers. MaleBasics and Priape Wear products are available at specialty stores and Internet retailers throughout the U.S., Canada and Europe, including UnderGear.com, LeMaleAime.com and Nuwear.com.
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