(Filed Under retail Lingerie News). Lebanon-based intimate apparel retailer K-Lynn Lingerie has launched a brand new website.

The website has a new URL, www.klynn.co, and employs a new e-commerce platform. "It is the first lingerie and intimate apparel website that offers online shopping in the Middle East with free shipping," K-Lynn marketing manager Tiffany Karam told BODY. K-Lynn’s aim is to increase its Middle East customer base, but worldwide shipping is also available.

Klynn.co features the same designers and brands that are in K-Lynn’s retail stores, including Wacoal, Chantelle, Simone Pérèle, Passionata, Dearfoams, Lily of France, b.tempt’d and Fashion Forms. K-Lynn will also be the first Middle East-based retailer to offer Spanx shapewear, which will be introduced in late July or early August 2011.

"K-Lynn has always been a pioneer in introducing new concepts, the best international brands and excellent customer service," Karam said. "We are very excited about our entry into the world of e-commerce."

K-Lynn Lingerie, established in 1988, operates 16 stores in Jordan, Kuwait, Lebanon and the United Arab Emirates.

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Published 06-15-2011 by Katherine Rautenberg