(Filed Under retail Lingerie News). Santa LaBellman, who is the U.S. distributor for three Eastern European lingerie brands, has just opened a retail lingerie store in Winter Park, FL under the La Bella name she also uses for her wholesale business.

LaBellman, whose distribution operation had been based in TX, moved to FL and opened the 1000-square-foot store earlier this year offering the three brands she distributes: Nikol Djumon (from Latvia), Kris Line (from Poland) and V.O.V.A. (Latvia). She also sells such brands as Bedhead, Wendy Glez, Tout La Nuit and Yummie Tummy.

LaBellman said the new store has been a success because there is no other lingerie specialty store in her immediate area and because she is extremely selective about which brands she sells.

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Published 06-17-2011 by Nick Monjo