(Filed Under wholesale Lingerie News). European brand ULLA has been creating beautiful lingerie for full-figured women for over 50 years — and is now about to begin distribution in the United States.

Encompassing a wide range of sizes — 30 to 56, B to N— the acclaimed ULLA brand features bras handmade from high-quality materials in Leinach, Germany that have gone through several design improvements in the last four years to bring quality garments to voluptuous women. The fit is a different, more natural fit than most lingerie lines and, if cared for properly, the pieces should last many years. Ranges include foundation, daywear and bridal styles including bodysuits; plunge, padded and unpadded balconette bras; full-cup bras; sports bras and sleep bras with matching bottoms including thongs, boyshorts, bikinis and control briefs.

ULLA's prices for retailers include shipping costs. Bottoms wholesale for $20 to $40 with shipping with a recommended retail range of $40 to $80 per garment. Bras sell for $60 to $100 with a recommended retail range of $120 to $200, and bodysuits wholesale for $60 to $125 with a recommended retail range of $120 to $250. Minimum orders are generally not required, but since ULLA bras are high-end, meticulously crafted bras, the manufacturer suggests purchasing a range of sizes in order to ensure a proper fit for customers.

Garments will be shipped directly from Germany to retailers with a transit stop in Montreal, so depending on the volume, the delivery delays should not exceed four weeks after the order is placed, according to Canadian distributor Stivell Diffusion. Stivell is in the process of setting up a custom-free warehouse in Montreal to be stocked with bestselling ULLA styles, so after the first six to nine months on the U.S. market, delivery will only be one to three days for items in stock in Canada.

ULLA Lingerie is available at Canadian boutiques including Lily’s in Nova Scotia, Risque in Alberta and Forever Yours in British Columbia. ULLA will make its U.S. debut at the CURVExpo lingerie and swimwear trade shows in New York and Las Vegas this year.

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Published 07-06-2011 by Katherine Rautenberg