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Victoria’s Secret Promotes Video

Lais Ribiero models a look from the Cotton Lingerie collection by Victoria’s Secret.
Lais Ribiero models a look from the Cotton Lingerie collection by Victoria’s Secret.

(Filed Under retail Lingerie News). Victoria’s Secret has premiered an online-exclusive video for its Cotton Lingerie collection featuring 20-year-old Brazilian supermodel Lais Ribeiro.

The 40-second video shows Ribeiro, a successful runway model who has previously walked for Victoria’s Secret, wearing styles from the company’s 2011 Cotton Lingerie line. The Cotton Lingerie collection includes push-up, full-coverage, wireless, racerback and demi bras in a variety of sizes, most available in the 32A to 40DD range. Bottoms include brief styles, boyshorts, bikini styles, V-strings, hiphuggers and thongs, many with a lace-waist option and all available in a variety of prints and colorways in sizes XS to XL. Cotton Lingerie bras retail for $29.50 to $32.50, while panties retail for $7.50 to $10.50.

Video campaigns by Victoria’s Secret are nothing new, but this marks one of the first times the company has kept a video online-exclusive and promoted it through social media networks, including Facebook and Twitter. The video can be viewed here:

more retail Lingerie News >>

Published 07-07-2011 by Katherine Rautenberg

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