(Filed Under wholesale Lingerie News). Arizona-based company Belabumbum, a wholesaler of maternity wear, basics, swimwear and loungewear, is commemorating 10 years of high-quality garment creation by offering special packaging options to retailers and expanding popular lines as well as sales regions.

Over the years, Belabumbum has positioned itself as a lifestyle brand, with a unique ability to appeal to a maternity customer early in her pregnancy and retain the customer after the baby is born by providing key wardrobe pieces that are highly functional in addition to being comfortable and sexy. Belabumbum has refined the sizing of its maternity and nursing bras by including accommodating cups, convertible straps and multiple adjustment options, allowing a pregnant women whose size fluctuates constantly to find the best fit — while simultaneously allowing retailers to carry fewer products while still perfectly fitting a wide range of customers. Now, Belabumbum is offering new packaging options to help retailers broaden their selections of maternity and gift options.

Additionally, Belabumbum is expanding successful lines, like adding lace to the brand’s popular Lila maternity and non-maternity collections, adding vivid prints to the Pima cotton loungewear collections, and adding new colorways and styles to the brand’s popular maternity swim line. Belabumbum is also expanding its Belly, Boudoir and Beyond collection of loungewear that doubles as ready-to-wear items to include new lounge pant styles, a reversible dress, a nursing dress, a nursing cami and a shrug that works as a nursing cover.

Belabumbum is also expanding its sales team to include Canada and Europe and is seeking sales representatives for the U.K. U.S. stores and online retailers carrying Belabumbum styles include Zappos.com, Bluefly.com, Panty Raid in Los Angeles, Preggers in Chicago and Brooklyn Fox in New York.

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Published 07-08-2011 by Katherine Rautenberg