(Filed Under retail Lingerie News). Leading U.K. retailer Marks & Spencer recently celebrated the fifth anniversary of the launch of its post-surgery lingerie collection.
Marks & Spencer decided to develop the range after then-C.E.O. Stuart Rose received a letter from a customer who was having issues finding attractive, feminine lingerie to wear after breast surgery. Marks & Spencer launched the initial collection in 2006 and has updated the styles every year, including this year, when the retailer partnered with U.K. charity Breakthrough Breast Cancer to create monochromatic on-trend pieces for the Fashion Targets Breast Cancer retail sales campaign benefitting breast cancer research. 30 percent of the sales of the newest range will be donated to the charity.
Additionally, Marks & Spencer has posted a guide to selecting post-surgery bras on its website. The free downloadable PDF, created with the help of Breakthrough Breast Cancer, explains the differences between styles of post-surgery bras, highlights the importance of selecting the right style and gives helpful suggestions.
Marks & Spencer raises over £2 million (approximately $3.2 million) for breast cancer research every year through a combination of product sales, employee fundraising and donations.
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