(Filed Under retail Lingerie News). Freshpair.com launched National Underwear Day in August 2003 with an intimate apparel show in New York City. Since then, the women’s and men’s underwear e-tailer has celebrated its holiday with events and deals, and 2011 is no different.

The upcoming National Underwear Day is slated for Aug. 5, 2011, and to celebrate, Freshpair is giving away 5,000 free pairs of underwear. To enter, consumers simply put in their name, email, address plus their desired underwear size and style on Freshpair.com’s online entry form. Winners will be notified that they will be receiving a free pair of underwear by Sept. 19, 2011.

Because not everyone can win underwear, Freshpair is also offering 15 to 30 percent off popular men’s and women’s underwear brands for the entire month of August, including underwear, bras and shapewear styles by Hanes, DKNY, Fruit of the Loom, Unico, Maidenform, Wacoal, Elle Macpherson Intimates, Flexees and Le Mystère, among others.

All National Underwear Day sales and contests can be accessed through the company’s home page at Freshpair.com.

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Published 08-04-2011 by Katherine Rautenberg