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current news

Frederick’s Opens First International Store


(Filed Under retail Lingerie News). Frederick’s of Hollywood opened its first international store in Abu Dhabi, the capital of the United Arab Emirates, during the last weekend in July.

While the conservative culture of the United Arab Emirates has led some to question if Abu Dhabi is a appropriate location for a sexy lingerie store, Frederick’s of Hollywood chairman and chief executive officer Thomas Lynch maintains the UAE is home to a fashion-conscious market. "They’re no less interested in what we have to offer," he stated.

Frederick’s of Hollywood Group, Inc. opened the Abu Dhabi flagship through its licensing agreement with Emirates Associated Business Group, or EABG. Abu Dhabi-based EABG must open a minimum of 10 Frederick’s stores in six Middle Eastern countries during the next three years. A location in Dubai is set to open within the next few months.


more retail Lingerie News >>

Published 08-11-2011 by Katherine Rautenberg

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