(Filed Under retail Lingerie News). Leading intimate apparel online retailer Bare Necessities announced the hiring of Jay Dunn as its new chief marketing officer.
Bare Necessities has doubled its customer fulfillment capabilities and plans to increase its investment in branding and marketing. Dunn will be responsible for increasing consumer awareness of the store, one of the largest online lingerie retailers, with the goal of making the company a household name. Dunn was most recently vice president and chief marketing officer at Lane Bryant, where he headed the Cacique "red bra" television ad campaign that became a national news story when the ABC network banned the commercial for being "too sexy."
"We are excited that Jay is coming on board to spearhead our next stage of growth," said Bare Necessities C.E.O. Noah Wrubel in a statement. "Jay brings a successful track record of building intimate apparel brands that resonate with consumers. He will help us grow from an industry leader to a nationally recognized retailer selling the best branded intimate apparel on the web."
BareNecessities.com launched in December 1998 and carries 3,700 styles from over 180 brands, including Belabumbum, Wacoal, Hanky Panky and La Perla.
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