(Filed Under wholesale Lingerie News). French brand Jours Après Lunes’ line of "loungerie" — lingerie plus loungewear — for children aged three months to 12 years is meeting with controversy.

Criticisms of Jours Après Lunes question the brand’s concept of producing chic lingerie looks for an age set whose priority should not be undergarments. The pictures on Jours Après Lunes’ website, which show young girls styled to look much older while modeling the company’s collections.

Concerns with Jours Après Lunes’ branding and marketing come on the heels of a similar French scandal, as a French Vogue editorial featuring Thylane Blondeau, a 10-year-old model striking mature poses, sparked a worldwide media frenzy regarding exploitation of children.

According to Jours Après Lunes’ website, designer Sophie Morin has been making lingerie for adults for years and aimed to create a line that mothers could share with their daughters. The collections premiered at the Paris Mode City event in July.

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Published 08-16-2011 by Katherine Rautenberg