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current news

Kayser Launches 3D Bra Ads

(Filed Under retail Lingerie News). Australian lingerie brand Kayser has launched 3D bra advertisements to hype its new product, the Bombshell Superboost Bra.

Shop Til You Drop, an Australian magazine focused on shopping and retail, is running the ad, which comes with a pair of 3D glasses. 3D billboards were also put up in Sydney and Melbourne, where Kayser held events to distribute 3D glasses, let customers try on the bra and win gift certificates and prizes.

The ads for the Bombshell Superboost Bra, which promises to add two cup sizes to wearers, were adorned with taglines like "in all three dimensions" and "experience the full effect."

Kayser is owned by Melbourne-based Pacific Brands, a firm handling the marketing and distribution of 38 intimate apparel, hosiery, workwear, footwear, sportswear and home goods brands.

more retail Lingerie News >>

Published 08-19-2011 by Katherine Rautenberg

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