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Camuto Launches Simpson Collection

Jessica Simpson.
Jessica Simpson.

(Filed Under wholesale Lingerie News). Camuto Group will debut Jessica Simpson Intimates this February. It will hit stores this July for the fall season.

Wholesale prices will be $13.50-$14.50 for bras, $18.90 for corsets, and $3.50-$7.20 for panties. Retail prices for the same items will be $30-$32, $12-$16, and $42. Bras will run in sizes 32-40 B-DD, in styles including demi, balconette, full bust, and push-up.

The intimates collection is designed "to complement" the brands' pre-existing apparel and other merchandise, which is sold at department stores nationwide. Pieces will range from basic to "fashion", with prints like vintage roses, ginghams, tartans, and butterflies. Shades will include classics like nude, black, gray, and pink, as well as reds, turquoises, blues, and hot pinks. Fabrics will be lace, mesh, microfiber, swiss dots, and denim.

"Designed to capture the true essence of Jessica, the collection is flirty, fun and sweet, with personalized signature accents," the Camuto Group commented. "The intimates offer all the elements of a luxury line-the look, feel and intricate detailing-at an unbelievable price."

The brand also recently launched a purchasing website.

Based in New York City, Camuto Group is a licensee for Jessica Simpson products. They will be showing the new collection at shows including MAGIC in Las Vegas from February 17-19. For further information, contact Lynn Lacava, the Camuto Group's vice president of sales, at (646) 898-1012.

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Published 02-03-2009 by Amanda Torres Price

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