(Filed Under wholesale Costume News). Delicious Sexywear of New York, a division of Rubie’s Costume Company Inc., has launched new packaging for the upcoming Halloween season.
The updated packaging is based on customer requests for "display-friendly" bags. The previous round boutique bags have been replaced by rectangular packages featuring gusseted sides, larger photos of the costumes and top hangers for easy stocking and display.
Delicious Sexywear national sales director Patty Gatto stated that the switch from round bags to rectangular packaging was a smart choice for the company. "In a sea of rectangular bags, it was nice to stand out — but we want retailers to be able to display our product with ease, and this new shape accommodates just that," Gatto said. "As always, quality remains a top priority at Delicious, so our updated packaging will still be incredibly eye-catching, while the larger costume images will provide customers with a closer look at the intricate detailing of each design."
Delicious Sexywear of New York offers more than 130 unique costume styles, including designs officially licensed by Playboy.
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