(Filed Under Licensing News). United Legwear Co. will be the exclusive U.S. licensee and distributor of Stockholm-based socks and hosiery brand Happy Socks.
United Legwear president, founder and C.E.O. Isaac E. Ash called the collaboration "a personal and professional investment." "I’ve been a fan and consumer of Happy Socks for several years, and I completely understand the essence of the brand, which is all about fun, fashion and quality," Ash stated.
Happy Socks products include combed cotton socks and hemp socks in ankle and knee-high styles as well as fashion tights in a variety of styles and colors that retail in the $12 to $25 range. The partnership with United Legwear will allow the brand to better serve its existing U.S. customers as well as gain new customers and build awareness of the company.
"We believe United Legwear Co. is the most professional sock partner in the market," said Happy Socks creative director Viktor Tell, who will remain in charge of design.
Happy Socks products are sold in 50 countries worldwide at retailers including Bloomingdales, Neiman Marcus, Nordstrom and Opening Ceremony.
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