(Filed Under wholesale Lingerie News). Just four years after the brand’s inception, Affinitas is expanding the distribution of its affordable yet luxurious lingerie worldwide.

Currently distributing in the United States, Canada, the United Kingdom, Australia, Greece, New Zealand, Japan and Singapore, the Los Angeles-based company is seeking sales agents and distributors in France, Germany, Italy, Spain, Portugal and The Netherlands.

"This has been the mission of Affinitas since our launch in 2007," said Affinitas president Keng Zhang. "We will continue to work hard to fulfill this mission."

Affinitas’ two lingerie ranges, Affinitas Intimates and the full-bust Parfait by Affinitas, offer stylish, comfortable and well-priced bras, bustiers, babydolls, camis, chemises, thongs, hipsters and bikinis in sizes XS to 2X, accommodating cup sizes 30 to 40, A to G. The flattering, feminine designs and attention to comfort and detail have led the brand to already develop an overseas following.

"Thanks to the loyalty of our growing customer base here in the U.K. and in France, we are establishing our warehouse base in the U.K. to better serve retailers with speedy deliveries and smaller minimum orders," stated Rebecca Spiers, the European sales manager for Affinitas. "Naturally, this has also enabled us to be in an excellent position to expand our horizons and do business with our European neighbors."

Affinitas garments are manufactured in Hong Kong with wholesale prices ranging from $5.40 to $36. U.S. retailers and online stores carrying the brand include Intimacy, HerRoom.com and LingerieDiva.com.

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Published 09-06-2011 by Katherine Rautenberg