(Filed Under retail Lingerie News). After relocating its Florida boutique to Merrick Park in Coral Gables in 2002, La Perla reopened a store at Bal Harbour Shops in Bal Harbour, Fla., near Miami.
La Perla moved back to Bal Harbour after the brands saw double-digit sales growth at its U.S. boutiques, located mostly in New York City and Southern California. The 1,000-square-foot store will focus on the brand’s limited edition lines, including Jean-Paul Gaultier’s lingerie and swimwear capsule collections, which retail in the $500 to $1,200 range.
La Perla also opened two boutiques overseas in August in Sinagpore and Shanghai hotels. A second Shanghai location is scheduled to open this month.
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