(Filed Under wholesale Plus Size News). Amoena has announced its partnership with Emme, the plus-size supermodel, TV personality and activist, to promote and work with the company’s full-cup Amoena Mia line.
"Emme caught our attention because of not only her iconic fashion status, but also the incredible work that she is doing to promote positive self-image among women and girls," stated Philip Sporidis, president of Amoena USA. "She encompasses everything we stand for as a brand."
The Amoena Mia lingerie line features full-cup bras in sizes 32 to 48, C to H, plus I and J cups that go up to a 44 band size. Each bra features Amoena Mia’s patented Comfort+ technology that helps equalize the body’s temperature, while the comfortable fit provides unparalleled shaping and support. Delicate embroidery, lace and other embellishments add sexy yet elegant touches that cannot always be found in full-cup lingerie lines.
"The construction and sophisticated style of the Amoena Mia collection is unmatched," Emme stated. "It’s obvious that the company understands what a woman truly needs and desires from her bra, as well as a trusted brand."
As a brand ambassador for Amoena Mia, Emme will appear in advertisements, make public appearances and consult with brand on current and future line extensions, including Amoena Mia’s swimwear collection, which launches in spring 2012. Amoena Mia lingerie has a wholesale price range of $30.50 to $35.50 and a recommended retail price range of $66 to $77 and is available at stores and online retailers across the U.S., including BiggerBras.com and HerRoom.com.
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