(Filed Under wholesale Lingerie News). Intimate apparel brand Bali announced the launch of Live Beautifully Daily, a national campaign focused on improving women’s confidence and self-awareness.

As part of the movement, Bali will donate up to $50,000 to the Breast Cancer Research Foundation. Bali has also partnered with celebrity stylist Jennifer Rade, who will give tips on customizing personal style and recommendations on intimate apparel and shapewear on Bali’s website and Facebook page.

"Real beauty is a combination of confidence, style and personality," stated Bali marketing director Vicki Seawright. "The initiative invites all women to positively express Living Beautifully Daily by giving back to ogranizations."

Established in 1927, Bali is a leading intimate apparel line in department and mid-tier stores. Bali was purchased by Hanesbrands in 1969.

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Published 09-21-2011 by Katherine Rautenberg