(Filed Under Event News). Despite numbers from a survey from the National Retail Federation stating seven in 10 Americans plan to celebrate Halloween — up from 63.8 percent of Americans who planned to celebrate last year — BODY Magazine has found that Halloween retailers do not share the NRF's optimism regarding Halloween sales.
Even though a third of responders reported that the economy would impact their spending, the National Retail Federation reported that this was the most Halloween-positive feedback it had in the nine years of conducting the Halloween Consumer Intentions and Actions Survey. The average American is intending to spend $72.31 on costumes, decorations and candy — up from $66.28 in 2010, with total U.S. Halloween spending projected at $6.86 billion.
While these numbers sound positive, the NRF projected that Americans will spend $1 billion on children's costumes, up from $840 million last year, and $1.21 billion on adult costumes, up from $990 million last year, BODY has heard directly from the owners of major retail operations that Halloween 2011 sales have been tremendously slow. Retailers are not expecting to top or even match sales from 2010.
BODY Magazine will report and publish further information regarding decreased Halloween spending in the costume industry and the actual outcome sales leading up to Oct. 31, 2011.
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