top shadow

Trade Readers:
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand

current news

Retailers Report Slow 2011 Halloween Sales

(Filed Under Event News). Despite numbers from a survey from the National Retail Federation stating seven in 10 Americans plan to celebrate Halloween — up from 63.8 percent of Americans who planned to celebrate last year — BODY Magazine has found that Halloween retailers do not share the NRF's optimism regarding Halloween sales.

Even though a third of responders reported that the economy would impact their spending, the National Retail Federation reported that this was the most Halloween-positive feedback it had in the nine years of conducting the Halloween Consumer Intentions and Actions Survey. The average American is intending to spend $72.31 on costumes, decorations and candy — up from $66.28 in 2010, with total U.S. Halloween spending projected at $6.86 billion.

While these numbers sound positive, the NRF projected that Americans will spend $1 billion on children's costumes, up from $840 million last year, and $1.21 billion on adult costumes, up from $990 million last year, BODY has heard directly from the owners of major retail operations that Halloween 2011 sales have been tremendously slow. Retailers are not expecting to top or even match sales from 2010.

BODY Magazine will report and publish further information regarding decreased Halloween spending in the costume industry and the actual outcome sales leading up to Oct. 31, 2011.

more Event News >>

Published 10-05-2011 by Katherine Rautenberg

Related Articles

Survey Says Highest Ever Costume Spending
Retailers Report Slow 2011 Halloween Sales

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow