(Filed Under wholesale Lingerie News). New Zealand-based international intimate apparel company Bendon announced plans to purchase three flagship lingerie brands from Australian branded apparel company Gazal Corp. Ltd.
Bendon signed a deal to purchase the intimate apparel brands Lovable, Kissed by Lovable and Davenport, which will increase the company’s lingerie portfolio from eight to 11 brands. The sale also includes the Crystelle and Fineform trademarks.
"Bendon is in the best position to take advantage of the consolidation opportunities in the swimwear and intimate apparel market," stated Bendon C.E.O. Justin Davis-Rice. "The decision to bring the additional brands into our portfolio reflects the strength and confidence we have in Bendon’s current growth plans."
The sale is expected to be effective as of Oct. 14 and is not expected to have an effect on Gazal Corp.’s fiscal 2012 earnings.
Bendon was founded in Auckland, New Zealand in 1947 and serves as the manufacturer and global licensee of several intimate apparel brands, including Bendon, Bendon Man, Elle Macpherson Intimates, Fayreform and Stella McCartney Lingerie. Gazal is a leading Australian supplier and retailer of intimate and ready-to-wear apparel sold under licensed and company-owned brand names including Calvin Klein, Nancy Ganz and Van Heusen.
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