(Filed Under wholesale Sleepwear News). Nightwear and swimwear brand Boudoir London has debuted its autumn/winter 2011 nightwear collection, targeting women of all ages who seek comfortable, elegant sleepwear.
Brand founder Dalbir Bains utilized her two decades of experience in the sleepwear industry and designed the latest collection with the savvy consumer in mind. "Nightwear is either basic and value-driven, contemporary and quite expensive, or seductive to the point that it only sells at Christmas," Bains explained. "There is a huge gap in the market for affordable luxury nightwear that looks gorgeous and is commercially priced — and this is what Boudoir London specializes in."
Boudoir London’s on-trend range features simple yet sexy animal-print and jewel-toned satin, lace and modal chemises, robes, tanks and lounge pants. Holiday-inpired accessories like lingerie bags and eye masks will be available to ship in November. Retail prices range from approximately $20 to $50, with an approximate wholesale range of $10 to $25.
Boudoir London was founded in 2006. Products are available in boutiques as well as through the company website, boudoir-london.co.uk.
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