(Filed Under retail Lingerie News). Limited Brands, parent company of lingerie giant Victoria’s Secret, has named Bridget Ryan-Berman chief executive officer of Victoria’s Secret Direct.

Current Victoria’s Secret Direct C.E.O. Pia Ferrario will remain in her role through the holiday season and then transition into an advisory role with the company.

Ryan-Berman most recently served as a chief executive at Giorgio Armani Corp. "I am confident that we will continue to build on our dominant e-commerce position under Bridget’s leadership," stated Sharen Jester Turney, president and C.E.O. of Victoria’s Secret. "Her impressive career as a merchant leader for some of the world’s most successful and respected brands will translate well for our team and our customers."

Prior to her career at Armani, Ryan-Berman was chief operating officer of Apple’s retail division, served as group president of global retail at Ralph Lauren, and founded and is a director of the global non-profit miraclefeet.

Limited Brands operates 2,635 specialty stores in the U.S. and abroad, including more than 1,000 Victoria’s Secret lingerie and beauty/accessories locations.

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Published 10-13-2011 by Katherine Rautenberg