(Filed Under retail Lingerie News). To support breast cancer research, Bristol, U.K.-based intimate apparel retailer Esty Lingerie is donating proceeds from sales to charity and rewarding customers with free hosiery.
Esty curated a collection of pink-colored babydolls, corsets, garters, panties, pasties and eye masks to raise awareness of the fight against breast cancer. Ten percent of the proceeds from the sale of the items will benefit the Breakthrough Breast Cancer organization, which is currently researching the genes linked to the disease as well as ways to combat cancer.
Each customer who purchases one of the pink items will also receive a free pair of baby pink Elegant Moments stockings. Items retail for approximately $19 to $43, and Esty offers worldwide shipping for a flat rate of approximately $6.30. The campaign will be running through Oct. 31.
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