(Filed Under Textiles News). The creation of this new registered brand is the culmination of a comprehensive corporate identification initiative implemented by RadiciGroup among its diverse fiber and textile divisions throughout the world. RadElast combines the respected Radici name with elastane, the European term for Spandex, to symbolize the powerful RadiciGroup heritage.
The new RadiciSpandex RadElast branding program will be available to fabric mills, manufacturers, designers and retailers in all end-use markets free of licensing fees and with optional value-added tool to enhance their marketing efforts. The company will provide customers approved for participation in the program attention-getting hangtags that communicate the specific benefits of RadElast fibers throughout the supply chain.
"We have created this brand icon as a means to add excitement to our customers' sales communications, thereby supporting efforts at retail," said Marty Moran, CEO of RadiciSpandex Corp. "The RadElast hangtag program will educate the end user about the benefits our fibers bring in a variety of categories."
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