(Filed Under retail Lingerie News). Karnation Intimate Apparel, a retailer with three locations in Idaho, has launched MyKarnation.com, an e-commerce shop modeled after its brick-and-mortar stores.

The online store gives Karnation the opportunity to expand the company and extend the customer base to women across the United States. "MyKarnation.com is something we have been working on for months," said owner Michelle Meyer. "We are thrilled for it to be live so that we can reach even more customers searching for the ultimate in intimate apparel online."

In addition to offering lingerie and accessories from brands like Leg Avenue, Dreamgirl, Seven ’til Midnight, Shirley of Hollywood and Betsey Johnson, MyKarnation.com also offers sexy Halloween costumes from Roma, Bridget by Roma and Delicious as well as Leg Avenue and Dreamgirl. The shop also offers tips for women searching for the right size and style.

"Eighty-five percent of our in-store customers come in wearing the wrong bra size," Meyer stated. "Karnation Intimate Apparel has built a reputation for our personalized bra fitting service and vast sizing options so that women of all shapes and sizes can have a beautiful, sensual lingerie wardrobe that complements both her individuality and body type." Karnation accommodates extra-smalls to plus sizes and cups up to a JJ.

Karnation Intimate Apparel stores can be found in Idaho Falls, Pocatello and Twin Falls, Idaho. MyKarnation.com ships its intimate apparel, hosiery, bridal lingerie, plus size lingerie, romantic accessories, costumes and men’s apparel nationwide.

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Published 10-20-2011 by Katherine Rautenberg