(Filed Under wholesale Maternity News). Cindy Lintel had been working as a labor and delivery nurse for over 20 years when an expectant mother expressed dismay at wearing an overused, immodest hospital gown. Lintel encouraged her to wear her own clothing and was inspired by the woman’s confidence and comfort during the delivery process — and decided all women should have access well-fitting, cozy, beautiful garments during this important time in their lives.

As a nurse, Lintel knew women craved more modesty in the hospital — but there are many times when more access is required. She designed the Birthingown as a one-size-fits-most wrap dress with ties in the front, allowing for full coverage, yet easy to untie if anesthesia or another procedure is required. Soft velcro at the shoulders allows for easy upper body access for IVs, blood pressure monitoring or breastfeeding. The gown’s soft rayon/lycra blend stretches to comfortably fit the curves of the pregnant figure without ever feeling restrictive, and many women continue to wear the gown long after giving birth.

Educator Cynthia Overgard, founder of HypnoBirthing of CT, said she always recommends the Birthingown to her pregnant clients due to "its warm, luxurious feel and attractive design — and the sheer practicality of being able to open the front, back or top with ease and discretion." The flattering feminine gown is available in cocoa/pink, cocoa/blue, blush/gray and sky/gray color combinations for a wholesale price of $32 and a recommended retail price of $64.

The Birthingown is manufactured in a factory in Pennsylvania and is available in intimate apparel and maternity boutiques across the United States and Canada, including Lace Lingerie Vintage Boutique in Florida, Illuminated Baby in New York and Birth Source in Alberta, Canada.

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Published 10-25-2011 by Katherine Rautenberg