(Filed Under Fashion News). Iconix Brand Group’s Material Girl, an innerwear and outerwear brand designed by pop star Madonna and her daughter Lola, announced a nationwide casting call for models as part of its spring 2012 marketing initiatives.
The search for the Material Girl brand "Lucky Stars" will launch Nov. 2 at Macy’s Herald Square in New York City and continue with additional casting calls at Macy’s locations in Miami, Chicago, San Francisco and Los Angeles. Aspiring models will be judged by a panel of celebrities, including Kelly Osbourne, the current face of Material Girl.
"We are excited to be able to engage and interact with our material girl consumers on such a personal level," commented Dari Marder, chief marketing officer of Iconix. "The top contestants will have the opportunity to work with Lola at the photo shoot, be photographed by a fashion photographer, appear in a national marketing campaign and hopefully create memories for a lifetime."
Contestants must bring a photo of themselves and be ready to tell the judging panel why they should be chosen as a Material Girl Lucky Star. Aspiring models unable to attend a casting call can upload a picture and statement to MaterialGirlCollection.com. In addition to being the face of the brand, winners will receive a $5,000 cash prize.
New York-based Iconix Brand Group, Inc. owns, licenses and markets dozens of consumer brands, including Candie’s, Starter and Danskin.
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