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current news

Dreamgirl Launches 2012-2013 Collection


Sexy styles by Dreamgirl International.
Sexy styles by Dreamgirl International.

(Filed Under wholesale Lingerie News). Dreamgirl International is launching its new 2012-2013 merchandise catalog, featuring 226 pages of new, innovative styles in lingerie, hosiery, costumes, dancewear and clubwear.

"Dreamgirl is excited about the new merchandising direction in both our hanging and packaged assortments," stated Dreamgirl C.E.O. Christopher Scharff. "This year we took inspiration from the runways of New York and Europe to bring our customers the best lingerie collection to date. Our early feedback from preliminary distributor sales numbers leads us to believe 2012 will be a great selling year in our lingerie division."

Highlights from Dreamgirl’s 2012-2013 collection includes new looks, accessories and packaging for the company’s packaged Diamond lines, new hanging clubwear styles with strategically placed cut-outs and black-light-compatable fabrics, new corsets with elegant detailing and a dramatically larger plus-size section. To better serve buyers and retailers, the company has increased the number of styles included in the Always in Stock Program, which maintains inventory on bestselling styles and allows for overnight shipping within the United States. Dreamgirl’s 93,000-square-foot warehouse facility has new automated fulfillment and shipping capabilities, and customers can log on to the company’s website at any time to place or track an order or simply to check inventory.

Dreamgirl’s wholesale prices range from $1 to $7 for hosiery, $8 to $12 for packaged lingerie and costumes, $10 to $16 for hanging lingerie and robes and $18 to $26 for corsets. All styles are available in sizes up to XL with select styles available in plus sizes, and everything from the new collection will be available to ship starting Nov. 30.

Los Angeles-based Dreamgirl International’s products can be found at hundreds of retailers online and around the world, including Adam & Eve, Cindie’s, Magic Corsets in New York and Playmates of Hollywood in Los Angeles.


more wholesale Lingerie News >>

Published 11-09-2011 by Katherine Rautenberg

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