(Filed Under wholesale Lingerie News). Hyp Hats has hired Laurie Herscovici as president of its intimate apparel division. In addition to intimates, the company also produces a variety of accessories, hosiery and sleepwear under both licensed and company-owned brands.
Herscovici has worked extensively in the intimate apparel business. Her most recent job was at Dana-co. But she has also worked, in the past, at Warnaco, Sara Lee, Gap Body and Ariela-Alpha.
She described the Hyp operation as a “wonderful thing:” with the ability to take a project from initial concept through delivery of the finish product. Herscovici can be reached at 212-684-7717 ext 132 or by e-mail at: Laurieh@hyphats.com.
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