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Hong Kong To Seduce Buyers


(Filed Under Fashion News). The third Hong Kong Mode Lingerie, an intimates and beachwear tradeshow, will be held April 7th through the 8th at the Hong Kong convention and exhibition center, featuring “Seduction” as its main theme.

Last year, 3,600 visitors from around the world attended the trade show and this year over 170 exhibitors from Europe and Asia are expected to attend to showcase their fibers, fabrics, laces, embroideries, the latest technology and accessories for lingerie and swimwear.

Despite the global economic downturn, Eurovet, responsible for organizing the event, believes “Hong Kong Mode Lingerie will provide unparalleled business opportunities for the industry.”

Seduction was chosen as the main theme because “the lingerie designs today are about dazzling seductive, dainty yet sexy, breathtakingly alluring as well as lavishly luxurious.”

During the show, there will be seminars and conferences, which will discuss the upcoming lingerie trends for both participating buyers and exhibitors. In addition, in-depth market updates will be given, along with business intelligence and an update to the latest technologies in the industry.

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Published 02-09-2009 by Bruna Fernandes



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