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Body Touch Expands Operations, Collections

(Filed Under wholesale Loungewear News). Women’s sleepwear and loungewear manufacturer Body Touch Lingerie has expanded internationally and brought on a new head designer.

The company reported 28 percent growth over the past year, and Body Touch president and C.E.O. Moshe Einav attributes much of the company’s recent success to the new addition of head designer Kira Yacobson. Yacobson headed the innovative designs for the company’s fall/holiday contemporary sleepwear collection and will launch new fabrics and silhouettes for the upcoming spring 2012 collection. "Kira has been able to create new updated prints and designs that correspond with what Body Touch has been doing for decades," stated Einav. "We’re very happy she’s with us."

After the move to a new showroom at 7 W. 34th St. in New York City last year, Body Touch turned its attention overseas to open its first international office in Guangzhou City, China. The office deals directly with local manufacturing facilities and quality control personnel, allowing the company to provide greater value and savings to both U.S. and international retailers while retaining its commitment to the highest levels of quality products and customer service.

Body Touch Lingerie LLC products are available at retailers around the world, including mid-tier U.S. department stores JCPenney, T.J. Maxx and Marshall’s.

more wholesale Loungewear News >>

Published 11-15-2011 by Katherine Rautenberg

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Body Touch Expands Operations, Collections

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