(Filed Under wholesale Lingerie News). Knock out! Panties has announced its new 2012 lookbook will be previewed live in Miami on Nov. 19 to 20.
"We love the idea of taking our product to a new venue," said Knock out! owner and creator Angela Newnam. "It gives the consumer a chance to see live how our products fit." The 2012 collection will air during the 24-hour Cotton Incorporated runway show taking place in South Beach. The event will feature 1,440 cotton looks at one look per minute, segmented into hourlong categories like "Urban Chic," "Sunday Brunch" and "Pajama Party." Event and media partner MTV will stream the event live at MTV.com and sponsor the Cotton Style Search, a call for web uploads from consumers who embody Cotton Incorporated’s "Fabric of Our Lives" campaign.
Ten styles from Knock out! will hit the runway, each look featuring the company’s luxury laces and NO TRACE liner — 100 percent cotton engineered with moisture-wicking, odor-absorbing, quick-dry technology that does not wash or wear out. "We may have the look of Parisian fashion, but our patented natural technologies and soft cottons come from 100 percent American ingenuity," Newnam said. "We are honored to be recognized by Cotton Incorporated for our efforts in the lingerie industry."
Products from Washington, D.C.-based Knock out! Panties are sold at boutiques across the United States and Canada, including Intimacy, Top Drawer and Linea Intima.
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