(Filed Under retail Lingerie News). Specialty retailer Peekay, Inc. has opened its 21st Lovers store in Spokane Valley, Wash.

The new location, which opened Nov. 17, offers 5,800 square feet of lingerie as well as novelties and accessories focused on sexual wellness and exploration. A grand opening event with one-day-only sales, gifts and raffle prizes will take place Dec. 10.

"Our original Spokane store on Division Street has been tremendously successful, and we’re excited to open our second area location to serve the valley," stated Phyllis Heppenstall, founder of Peekay. "The new store is beautiful and spacious and features the legendary service and knowledgeable staff that has made Lovers famous."

The new Lovers store can be found at 13917 E. Sprague Ave. in Spokane Valley. Peekay, Inc. operates 32 Lovers, A Touch of Romance and Conrev retail locations in California and Washington.

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Published 11-22-2011 by Katherine Rautenberg