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Jockey Launches Comfies Shimmer


(Filed Under wholesale Basics News). Jockey is launching a new collection, entitled Comfies Shimmer, for the fall 2009 season, featuring styles inspired by “the emerging phenomenon of architectural projects that are based on classic structures, but sculpted with glass, which creates a juxtaposition of elements,” said Emily Tessendorf, Jockey’s product line manager of women’s merchandising.

The collection, which will begin shipping at the end of March, is made of 100 percent nylon, soft cotton gusset. It features a flat waistband and seams offering a smooth look and feel in sizes 5 through 8.

The Comfies, which are targeted at “women who want a seamless, full coverage silhouette in beautiful shimmer colors that glides under clothing” are offered three on a hanger, which provides value and savings in “three for” pricing, said Tessendorf. They are set at a retail price of $9.50 or three for $24.

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Published 02-09-2009 by Bruna Fernandes



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