(Filed Under retail Lingerie News). About Curves Plus Size Lingerie, an e-tailer catering to the intimate apparel needs of fuller-figured women, has expanded and added to its website.

A new page on AboutCurves.com allows visitors to find intimate apparel by size to simply the shopping experience. "It shouldn’t be an ordeal for women to shop for lingerie that makes them feel sexy in their curves," stated KC Cuver, co-founder of About Curves.

In addition to making browsing and buying easier, About Curves is committed to letting full-figured women know how the product will fit and look. The company is committed to using model who fit sizes 16 to 22 with a wide variety of assets and body shapes. Each style for sale on AboutCurves.com is displayed on at least two different models.

"When a plus-size woman goes online to search for lingerie and finds the industry standard plus size model — typically a size 7 to 9 — wearing the lingerie they are hoping to buy, it can lead to them to develop negative self-esteem," said Culver. "We strive to boost women’s self-esteem and lead them to the realization that a woman can be beautiful and sensual, no matter what their size may be."

Launched in 2001, About Curves Plus Size Lingerie offers a range of lingerie and nightwear in sizes 1X to 7X at AboutCurves.com.

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Published 11-23-2011 by Katherine Rautenberg