(Filed Under wholesale Lingerie News). U.K.-based lingerie brand Ultimo’s sizzling new collection has lead to a 25 percent jump in sales during the month of November compared to the same period last year, according to brand owner and designer Michelle Mone.

The collection is modeled by Argentine actress Luisana Lopilato, wife of famed Canadian singer Michael Bublé. Mone attributes Lopilato’s photos to the increase in sales from both U.K. as well as international consumers. "The jaw-dropping campaign images have caused a lot of excitement over the new fashion collection," stated Mone. "We have had a surge in sales from the U.S., Europe and Canada."

Mone’s company, MJM International, reports that sales have exceeded £10 million, or $15.5 million, for the first time last year.

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Published 11-29-2011 by Katherine Rautenberg